USA Today's most recent article offers eye-catching information based on the Nielsen's Global Health and Wellness survey, offering insight into younger consumers preference for healthier food. Whether the subject is organic, natural or GMO-labeled they are more concerned and aware about what they are putting into their bodies than previous generations were.
“The most health-centric are Generation Z — consumers under age 20 — with 41% saying they would willingly pay a premium for 'healthier' products. That compares with 32% of Millennials (ages 21 to 34) and about 21% of Baby Boomers (about 50 to mid-60s).”
Although the article states that 63% of consumers are skeptical about food health claims, younger generations are not as jaded and are more accepting of new information regarding what we put in our bodies. Hopefully this is a trend we will begin to see more of as education and knowledge become more readily available.
Read more from USA Today here: http://www.usatoday.com/story/money/2015/01/19/healthy-food-nielsen-global-health--wellness-study/22000167/